Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey (Percent of Mobile Subscribers): December 2007

US

EU

FR

DE

IT

ES

UK

中国

Watched video

4.5%

5.3%

5.1%

2.4%

6.4%

7.7%

5.4%

0.9%

Listened to music

6.2%

16.1%

13.7%

14.8%

13.6%

20.3%

19.5%

34.8%

Accessed news/info via browser

13.0%

9.2%

9.2%

5.1%

7.8%

7.4%

15.9%

6.1%

Received SMS ads

19.0%

51.2%

64.6%

31.5%

57.3%

72.3%

37.3%

n/a

Played downloaded game

9.0%

8.5%

4.0%

7.7%

8.7%

12.7%

10.6%

10.0%

Accessed downloaded application

4.6%

2.7%

1.2%

2.1%

4.1%

2.5%

3.5%

2.4%

Sent/received photos or videos

21.4%

28.2%

25.2%

22.1%

32.8%

31.8%

30.5%

15.2%

Purchased ringtones

9.7%

4.2%

4.3%

3.7%

4.8%

4.4%

3.7%

4.4%

Used email

11.9%

8.4%

6.5%

6.5%

10.4%

9.3%

9.5%

2.5%

Accessed social networking sites

3.9%

2.5%

2.1%

1.2%

2.2%

2.6%

4.3%

2.2%

Source: M:Metrics, Inc., Copyright © 2008. Survey of mobile subscribers. Data based on three-month moving average for period ending 31st December 2007, mobile subscribers in France, n = 12,783 Germany, n = 15,585; Italy, n = 13,059; Spain, n = 12,720; United Kingdom, n = 15,259; United States, n = 32,262; China n = 5,163 (cities of Beijing, Shanghai, Guangzhou, Shenyang, Chengdu, Wuhan and Xi\'an).